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Loyalty Programs

Digitize Your Channel Marketing Programs, Grow Superpowers
April 10, 2014

Digitize Your Channel Marketing Programs, Grow Superpowers

By: Jason King That tale about Peter Parker being bitten by a radioactive spider seems a bit too far-fetched, don’t you think? Of course, going to bed with flu symptoms and waking up with super powers is pretty appealing though, isn’t it?  Chris, the guy who sits beside me at 360 (and created the illustrations for […]

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April 30, 2013

3 Ways to Turn Consumer Rebates into Effective Loyalty Programs

By: Travis Dutka  According to Merriam-Webster the first known use of the term “rebate” in the financial sense was in 1656 but the origins of the word trace back further to the 14th century! Originally it was actually a verb that was derived from Anglo-French rabatre, which means to “beat back” or “deduct!” That fits pretty closely […]

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The Easiest Loyalty Programs: Honesty and Integrity
April 24, 2013

The Easiest Loyalty Programs: Honesty and Integrity

Guest Post By: Jack Daly. A couple years ago I took my bike into my bike shop, which is a bike shop in southern California by the name of Edge.  And I said to the owner of the shop, Hank, an awful lot of my friends are telling me that I ought to get racing wheels. […]

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April 05, 2013

Principles Of Using Incentive & Loyalty Programs To Grab Market Share

By: Kevin Martin Do you like good news?  A colleague recently sat down with a prospect company who are in a space where business is absolutely incredible right now.  In fact one of the main problems this company faces is how can they possibly ramp up production to meet demand while at the same time maintaining […]

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April 03, 2013

3 Top FAQ’s In Incentive and Loyalty Programs

By: Jason King One of the aspects of our work at 360 that we all agree is the most fun is the opportunity to get in and help our clients with the planning of their incentive and loyalty programs. Think about it: we get to work with great, great companies and help them work super hard […]

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April 02, 2013

Are Prepaid Cards Effective In Sales and Customer Loyalty Programs?

By: Grace-Emily Saati  Prepaid Cards are quickly outpacing traditional employee and consumer recognition programs.  A report completed by the Incentive Research Foundation (IRF), notes that prepaid cards are now “the most frequently used reward in corporate incentive programs”.  What explains this shift? The IRF Report provides us with some insight into the migration away from traditional […]

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The New Upside Of Modernized Rebate Programs
March 05, 2013

The New Upside Of Modernized Rebate Programs

By: Jason King Here’s a cool thing about right now in time: if you are in marketing, whether it be to channel partners or all the way to consumers, there is no longer any excuse for not knowing who your customer is. We Finally Agree That The Internet Isn’t Going Away, Right? The ubiquity of Internet […]

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The Key To Building Love That Lasts In Channel Marketing
February 14, 2013

The Key To Building Love That Lasts In Channel Marketing

By: Travis Dutka It’s that time of year again: love is in the air and the chocolate roses go on sale tomorrow! It’s also a great reminder that your channels need some love too! 3 Practical ways to make your channel partners your Valentine today and everyday: 1. Support Them This is the foundation.  It is […]

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December 11, 2012

A “Break” With Tradition In Loyalty Programs

By: Jason Atkins Ah, the holiday season: rich with tradition.   Many brands will be offering holiday season consumer sales incentives, sales spiffs, rebates etc and we humbly suggest there are some incentives traditions that should disappear forever. I’m speaking, of course, of the tradition of designing incentives campaigns with “breakage” built right in.   Breakage […]

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Leveraging The Consumer Rebate

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An Inside Look At Sell-Through Allowances

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Case For Culture

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Fraud: The Most Overlooked Opportunity

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