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Innovation

Malcolm Gladwell on Understanding The Importance Of All-New Everything
September 18, 2014

Malcolm Gladwell on Understanding The Importance Of All-New Everything

If you work in marketing, occasional testing of what your brand is in the business of delivering is a useful and powerful exercise.    Here’s what I mean: your company may well manufacture well-engineered tires, for example, but people may buy them because they believe that installing your tires on their cars will keep them […]

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Guy Kawasaki & The Freeze On Innovation
September 15, 2014

Guy Kawasaki & The Freeze On Innovation

Guy Kawasaki‘s opening keynote at Hubspot’s #INBOUND14 conference today had the massive crowd cheering, laughing, hooting and blurting out answers; the very type of engaged reception you would expect for a polished pro who has been in the business of telling engaging stories for at least three decades now.   His topic today was 10 […]

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The Trouble With Walkman Sales Incentives In An iPod World
May 14, 2014

The Trouble With Walkman Sales Incentives In An iPod World

By: Susan McCutcheon I’ve been a big fan of Madonna’s music for a long time. It sounds a bit quaint to say so now, but back when she was still emerging on the music scene, I loved listening to her on that paragon of personal entertainment, the Sony Walkman. Even when the Discman replaced the […]

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Trend Alert: Flexible Loyalty Programs Win – Tech Driven Incentives
May 14, 2013

Trend Alert: Flexible Loyalty Programs Win – Tech Driven Incentives

There is a growing number of manufacturers who are launching multiple micro-incentives programs that are more targeted and to a smaller group then they have ever run before. This type of tactic stands out monumentally next to the all powerful nation-wide program or even the 3-4 regional programs that have been the cornerstone for traditional […]

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3 Keys To Leveraging Technology In Channel Marketing
February 07, 2013

3 Keys To Leveraging Technology In Channel Marketing

By: Travis Dutka First impressions I was on a date with my wife and we were exploring the sushi options in The Big City (Toronto). We got to one restaurant and were immediately impressed with the great atmosphere and interior design of the restaurant. It got even better when we were handed an iPad from the […]

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4 Takeaways From Today’s Blackberry Announcement
January 30, 2013

4 Takeaways From Today’s Blackberry Announcement

By: Jason King There was a lot of chatter in our office today around this morning’s make-or-break launch by Blackberry’s (formerly RIM) CEO Thorsten Hein.   Obviously this much-anticipated, oft-postponed launch circles around one really heavy question: will the new Blackberry 10 enable Blackberry to remain a strong contender in a space that they arguably created? […]

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