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Trend Alert: Flexible Loyalty Programs Win – Tech Driven Incentives
May 14, 2013

Trend Alert: Flexible Loyalty Programs Win – Tech Driven Incentives

There is a growing number of manufacturers who are launching multiple micro-incentives programs that are more targeted and to a smaller group then they have ever run before. This type of tactic stands out monumentally next to the all powerful nation-wide program or even the 3-4 regional programs that have been the cornerstone for traditional […]

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Where Are Your Channel Marketing Dollars Going?
October 04, 2012

Where Are Your Channel Marketing Dollars Going?

By: Dan Webster Marketing departments always have big budgets. The more money they spend the more successful they are, just ask them. Time after time, elaborate proposals are put together, explaining where each penny is going and how it’s going to benefit the company’s bottom line in the long run – but once the money […]

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