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incentives

August 15, 2013

When An Incentive Is Not An Incentive

By: Jason KingWe have a metaphor that we use a lot here in house when we are describing certain best practices in sales incentives programs.   It has to do with our founder’s dog, Neo.   Neo is a good boy (my own dog doesn’t even seem to know her name!) who comes when he’s called, […]

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Cutting Costs On Sales Incentives Programs
May 31, 2013

Cutting Costs On Sales Incentives Programs

By: Jason King In a previous post I had alluded to a future article that would include some ideas on how to save money while still executing highly  effective sales incentives programs.    Today is that day and we’re going to look at some changes you can make to have a meaningful impact on the budget […]

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Trend Alert: Flexible Loyalty Programs Win – Tech Driven Incentives
May 14, 2013

Trend Alert: Flexible Loyalty Programs Win – Tech Driven Incentives

There is a growing number of manufacturers who are launching multiple micro-incentives programs that are more targeted and to a smaller group then they have ever run before. This type of tactic stands out monumentally next to the all powerful nation-wide program or even the 3-4 regional programs that have been the cornerstone for traditional […]

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April 30, 2013

3 Ways to Turn Consumer Rebates into Effective Loyalty Programs

By: Travis Dutka  According to Merriam-Webster the first known use of the term “rebate” in the financial sense was in 1656 but the origins of the word trace back further to the 14th century! Originally it was actually a verb that was derived from Anglo-French rabatre, which means to “beat back” or “deduct!” That fits pretty closely […]

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April 05, 2013

Principles Of Using Incentive & Loyalty Programs To Grab Market Share

By: Kevin Martin Do you like good news?  A colleague recently sat down with a prospect company who are in a space where business is absolutely incredible right now.  In fact one of the main problems this company faces is how can they possibly ramp up production to meet demand while at the same time maintaining […]

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April 03, 2013

3 Top FAQ’s In Incentive and Loyalty Programs

By: Jason King One of the aspects of our work at 360 that we all agree is the most fun is the opportunity to get in and help our clients with the planning of their incentive and loyalty programs. Think about it: we get to work with great, great companies and help them work super hard […]

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October 31, 2012

Learning As An Incentive: Educated Salespeople Sell More

By: Dan Webster The more educated a salesperson is on a particular brand, the more engaged they are and the more of that brand they will sell. This makes sense, because it is human nature to do what’s most comfortable. Can this get you a real, actual top-line lift in sales?  Hell yes, it can!   […]

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Using Sales Spiff Programs To Tip The Scale
October 02, 2012

Using Sales Spiff Programs To Tip The Scale

By: Grace-Emily Saati All too often, channel marketing initiatives are overly focused on rewarding the VAR and not the front-line sales reps who are actually selling the product.  Why is this a problem? Think about it: unlike your direct sales team who have a contractual obligation to sell on your behalf and yours alone, your […]

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