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incentive campaigns

4 Ways To Synchronize With Your Channel & Win At Mobile
February 06, 2015

4 Ways To Synchronize With Your Channel & Win At Mobile

My friend Nick is, among other things, a master practitioner of neuro-linguistic programming and an expert on connecting with others.Nick’s best-selling books describe set of behavioral principles that help people to connect more easily with other people and each book lays these principles over a separate but common challenge that many people face. For example, […]

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Trend Alert: Flexible Loyalty Programs Win – Tech Driven Incentives
May 14, 2013

Trend Alert: Flexible Loyalty Programs Win – Tech Driven Incentives

There is a growing number of manufacturers who are launching multiple micro-incentives programs that are more targeted and to a smaller group then they have ever run before. This type of tactic stands out monumentally next to the all powerful nation-wide program or even the 3-4 regional programs that have been the cornerstone for traditional […]

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April 05, 2013

Principles Of Using Incentive & Loyalty Programs To Grab Market Share

By: Kevin Martin Do you like good news?  A colleague recently sat down with a prospect company who are in a space where business is absolutely incredible right now.  In fact one of the main problems this company faces is how can they possibly ramp up production to meet demand while at the same time maintaining […]

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7 Ways To Cut Incentive Fraud
March 13, 2013

7 Ways To Cut Incentive Fraud

By: Kevin Martin In a meeting I was at a couple of weeks ago, the number one thing people associated with 360 was fraud prevention It came up in a few conversations about “Hey you guys have that rebate fraud system” or “Your ROI is fraud right”? (Hey, call me anything you like, just don’t […]

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Finding The Right Vendor For Your Sales Incentives Programs
February 27, 2013

Finding The Right Vendor For Your Sales Incentives Programs

By: Albert Vaartjes I realize, of course, that my title suggests that it isn’t easy to find the right vendor for your sales incentives programs. This may seem true but really it is a simple matter of getting very clear on what your program’s goals and executables are and then matching your program to the correct […]

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The Value Of Flexibility In Channel Marketing and Incentives Programs
October 18, 2012

The Value Of Flexibility In Channel Marketing and Incentives Programs

By: Jason Atkins Traditionally, channel incentives programs have been looked at on a national level or at least as large an area as possible as this influenced the entire campaign consider the case of, say, an HVAC company in April: you might be talking about furnaces in Wisconsin but air conditioners in Florida!  With the […]

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Using Spiff Programs to Motivate your Inside Sales Teams to Sell More
October 10, 2012

Using Spiff Programs to Motivate your Inside Sales Teams to Sell More

By: Grace-Emily Saati Everyone knows that inside sales teams are integral to the success of any sales organization, however are often compensated the least, and by extension, the hardest to keep motivated. In spite of robust commission plans, waiting for the end of a quarter (even if it’s only 3 months away) can seem like a […]

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Where Are Your Channel Marketing Dollars Going?
October 04, 2012

Where Are Your Channel Marketing Dollars Going?

By: Dan Webster Marketing departments always have big budgets. The more money they spend the more successful they are, just ask them. Time after time, elaborate proposals are put together, explaining where each penny is going and how it’s going to benefit the company’s bottom line in the long run – but once the money […]

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Using Sales Spiff Programs To Tip The Scale
October 02, 2012

Using Sales Spiff Programs To Tip The Scale

By: Grace-Emily Saati All too often, channel marketing initiatives are overly focused on rewarding the VAR and not the front-line sales reps who are actually selling the product.  Why is this a problem? Think about it: unlike your direct sales team who have a contractual obligation to sell on your behalf and yours alone, your […]

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Six Reasons e-book

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Leveraging The Consumer Rebate

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An Inside Look At Sell-Through Allowances

Sell-Through Book

Case For Culture

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Fraud: The Most Overlooked Opportunity

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