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Engage The Channel

Using Flexible Rewards To Customize Engagement
March 29, 2016

Using Flexible Rewards To Customize Engagement

Incentive programs are meant to build connectivity between your brand and the people who buy and sell it. When you offer flexible rewards, you enable personalization of your rewards program thereby enhancing that connectivity. Here’s how to make it happen.

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When Incentives Meet Entitlement, Build Engagement
February 25, 2016

When Incentives Meet Entitlement, Build Engagement

When the excitement of your incentive program starts to fade in the channel, it’s time to build programs that people find more engaging.  Here are some ideas, straight from the front-line sellers themselves, that will help your company build more engaging programs.

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Engage The Channel With Non-Sales Contesting
March 05, 2015

Engage The Channel With Non-Sales Contesting

If you are a field or regional sales rep and looking to build more engagement in your territory, we’ve just finished a month-long experiment that you may be able to adapt to build better connection with your brand and your programs.     Having interviewed loads of top-performing retail sales associates (RSAs) in my line of […]

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Six Reasons e-book

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Leveraging The Consumer Rebate

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An Inside Look At Sell-Through Allowances

Sell-Through Book

Case For Culture

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Fraud: The Most Overlooked Opportunity

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