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Digital Marketing

Rebate Program Breakage vs. Satisfaction
October 15, 2014

Rebate Program Breakage vs. Satisfaction

Here’s a new mindset I’d like to introduce you to – a change of approach for how you market to consumers and the channel. I want you to start thinking of budgeting for breakage in your rebate programs as an embarrassing relic from the past.   Frame it in your mind like that David Hasselhoff […]

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Book Review: The Science Of Marketing by @DanZarrella
October 16, 2013

Book Review: The Science Of Marketing by @DanZarrella

By: Jason King The Science Of Marketing: When to Tweet, What to Post, How to Blog, and Other Proven Strategies by Dan Zarrella, Hoboken: John Wiley & Songs Inc., 2013. 194 pages.  Ninjas.  Gurus.  Unicorns. If you are dedicating even an hour or two per week to building your marketing acumen using books, conferences or the […]

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Trend Alert: Flexible Loyalty Programs Win – Tech Driven Incentives
May 14, 2013

Trend Alert: Flexible Loyalty Programs Win – Tech Driven Incentives

There is a growing number of manufacturers who are launching multiple micro-incentives programs that are more targeted and to a smaller group then they have ever run before. This type of tactic stands out monumentally next to the all powerful nation-wide program or even the 3-4 regional programs that have been the cornerstone for traditional […]

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Interview With Mitch Joel “Sex With Data and A Digital First Posture”
March 28, 2013

Interview With Mitch Joel “Sex With Data and A Digital First Posture”

By: Jason King This morning a few of us in the marketing department were fortunate enough to be invited to a keynote by “marketing rockstar” and author, Mitch Joel.  His forthcoming book, Ctrl Alt Delete challenges us to reboot our thinking, our businesses and the way we live our lives. Mitch’s previous book, 2008’s Six Pixels […]

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#2013CES Day 2 – Channel Marketing & Marketing Channels
January 22, 2013

#2013CES Day 2 – Channel Marketing & Marketing Channels

By: Jason King and Sarah Abbott        Day 2 was an incredibly packed day at the show: jammed with people and jammed with happenings.  Nonetheless, we were able to have some great conversations about marketing both to channel partners and to consumers.  In this case, our interviewees were both from agencies and working in their clients’ […]

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Crafting a Voice For Your Online Brand Marketing
October 05, 2012

Crafting a Voice For Your Online Brand Marketing

Today’s post is a guest from our friend Jacquie Severs. As with other guest posts, Jacquie’s article is not specific to incentives and channel marketing; anyone looking to engage in online and digital marketing of their brand can learn from this.  Hope you enjoy! There’s a lot of talk these days about creating a voice […]

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Leveraging Technology and Internet For Incentives Marketing
September 13, 2012

Leveraging Technology and Internet For Incentives Marketing

By: Jason King While the rest of the mobile and tech world was alight with news of the iPhone 5 yesterday, I and many others were at the Direct Energy Centre in Toronto for the Canadian Wireless Trade Show. Having been nerding out heavily for a while now on all things shiny and new in […]

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Fraud: The Most Overlooked Opportunity

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