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brand advocacy

Rebate Programs: Think Outside The Breakage
March 09, 2016

Rebate Programs: Think Outside The Breakage

Building breakage into your rebate programs once served a function in your business, but the tactic of intentionally sabotaging your consumer’s rebate redemption is now outdated, useless and can even publicly discredit you and your company.

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Building Brand Advocates While Avoiding Brand Detractors
July 30, 2013

Building Brand Advocates While Avoiding Brand Detractors

This article originally appeared on Incentivemag.com in July 2013. By: Jason Atkins Today I keynoted the Incentive Marketing Association’s Annual Executive Summit session on technology. In a talk entitled Connect Through Technology, I spoke about the way technology and customer lifetime value can drive consumer advocacy for a company or product and reshape how promotional […]

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Six Reasons e-book

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Leveraging The Consumer Rebate

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Case For Culture

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Fraud: The Most Overlooked Opportunity

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