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December 28, 2016 - jking

Real-time monitoring can drive SPIFF value creation [Video]

We’re back to discuss SPIFF programs on the 360insights blog. Have you ever run into a situation in which a SPIFF effort seems to fall flat because sales workers never really engage with the plan?

You’re not alone, but we’re here to help. Modern channel management tools let brands view sales results across the entire channel and get feedback from partners. 

Getting this data right away gives brands the information needed to identify any problems with the SPIFF program and adjust accordingly. Visibility into the channel is a somewhat new phenomenon, and organizations can use it to gain a competitive edge.

SPIFF programs create maximum value when they establish brand loyalty, and that is possible when brands are able to get a clear idea of what happens in the channel.

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