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Month: January 2013

What did I learn from attending #2013CES ?
January 31, 2013

What did I learn from attending #2013CES ?

By: Chris Davies I learned that no matter how much time there was from the day’s opening to its closing, there just wasn’t enough time to see everyone I wanted to see. I learned that the channel marketing individuals are the busiest people at the trade show; they were either tied up in an off-site meeting […]

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4 Takeaways From Today’s Blackberry Announcement
January 30, 2013

4 Takeaways From Today’s Blackberry Announcement

By: Jason King There was a lot of chatter in our office today around this morning’s make-or-break launch by Blackberry’s (formerly RIM) CEO Thorsten Hein.   Obviously this much-anticipated, oft-postponed launch circles around one really heavy question: will the new Blackberry 10 enable Blackberry to remain a strong contender in a space that they arguably created? […]

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Who Is Running Your Sales Incentives? 5 Important Considerations

Who Is Running Your Sales Incentives? 5 Important Considerations

By: Dan Webster  If you are managing your channel marketing incentive programs in house, you may very well be at a competitive disadvantage. The problem with the “if it ain’t broke don’t fix it” outlook is that  sometimes things are broken and we may be too close to those things to realize it. When it comes […]

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January 24, 2013

Turn Your Incentive Programs Into Your Competitive Advantage.

By: Michael Torcasso Most of us would agree that sales incentive programs are enormously valuable tools available to sales and marketing executives to help them increase their company’s sales and brand loyalty. Similar to other forms of retail advertising, sales incentives are designed to create a demand and stimulate an action to buy. If executed […]

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#2013CES Day 3 – Leading Tactics For Building Engagement
January 23, 2013

#2013CES Day 3 – Leading Tactics For Building Engagement

By: Jason King      I’ll admit it: day 3 was the day I actually got full-on lost for a while at CES: I had an appointment in one of the towers at the Venetian and at t-minus 15 minutes until the scheduled interview time, I had no idea where I was.   Finally, after running […]

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#2013CES Day 2 – Channel Marketing & Marketing Channels
January 22, 2013

#2013CES Day 2 – Channel Marketing & Marketing Channels

By: Jason King and Sarah Abbott        Day 2 was an incredibly packed day at the show: jammed with people and jammed with happenings.  Nonetheless, we were able to have some great conversations about marketing both to channel partners and to consumers.  In this case, our interviewees were both from agencies and working in their clients’ […]

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January 18, 2013

Whitby Business Has 360 Reasons To Celebrate

Award-winning company nabs $7-million investment Whitby business has 360 reasons to celebrate. WHITBY — 360 Incentives CEO Jason Atkins spoke during a company meeting January 15 to announce a $7.8-million investment in the growing Whitby company. January 15, 2013 Jason Liebregts / Metroland I believe that a company that’s not growing and not changing is dying. Jason […]

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January 15, 2013

360 Incentives Adds $7.65M To Scale Channel Marketing & Incentives Platform

Humayun Khan  January 15, 2013 Today Whitby, ON-based 360 Incentives, an on-demand incentives management services provider for manufacturers, announced that it has closed a $7.65 million funding round led by OMERS Ventures with participation from Klass Capital and Round 13 Capital. The company will use the funding to add to its marketing and sales teams and continue building out its channel engagement […]

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360 Incentives Smothers Incentive Programs With $7.65M And Happiness

January 15, 2013 2:05 PM Rebecca Grant 360 Incentives founder Jason Atkins is changing the world one incentive program at a time. Today, this “small-town startup” from Whitby, Ontario received $7.65 million in growth incentives of its own. 360 Incentives provides a software-as-a-service platform that large businesses can use to create, measure, and manage marketing […]

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